dear abercrombie:

Hey. Just one question- How the hell do you do that?

It's impossible to walk down the block I work on (which features an Abercrombie and Fitch on one corner) without being assaulted by the smell of you. It's like walking through the perfume section at a department store except it always smells exactly the same. I guess it must be the Abercrombie signature scent, but since I haven't set foot inside in a decade or so, I don't know if it's actually something you sell or if it's just part of the whole image thing.

Actually, I would really love to know the mechanics of the whole thing. Sometimes I imagine a giant fan right inside the door that one of the foxy young models employees has to spritz with eau de jailbait every half hour or so. Other times I get a mental image of a giant bubble machine, like you might see mounted to the ceiling of a theater or a concert hall. Only instead of blowing bubbles, this thing just shoots perfume into the air. Constantly.

I have a headache just thinking about it.

love,
lulu